At Horatio London we are committed to protecting your personal data and respecting your privacy. This policy sets out the key information as to how the personal data you provide to us is processed and used by Horatio London.

If you would like more information about how we collect, use and store your personal data, you may contact us at any time by emailing This Privacy Policy does not cover the collection of personal data by any retail store where a purchase or order has been made by you.

Horatio London Holdings Limited (“Horatio London” and “we”) runs the website (“website”). For the purpose of the UK Data Protection Act 2018 and the General Data Protection Regulation 2016 (“Data Protection Law”), the data controller for any personal information we hold about you is Horatio London with our registered address at 255 Hainault Road, London E11 1EU.

What data we collect and why?

We collect your personal data when you place an order on our website, sign up for our marketing communications, browse our website or use any other services offered by our website, access our social media page. The personal data we collect includes the details you provide to us such as your first name, surname, telephone number, email address, shipping and billing address. We also monitor and collect personal data gathered about your shipping habits, the pages and products you have viewed on our site, as well as information about your usage when using the website - see Cookies Policy.

We use personal data to:

  • Take your orders, process your payments through our payment gateway and deliver items you have purchased on our site.
  • Create and manage your online account
  • Provide any additional services you have opted-in for such as our marketing communications e.g. newsletter
  • Give you access to services only available to registered users such as wish lists.
  • Monitor your behaviour on our website to ensure we comply with all applicable laws.
  • Provide research, data/information analytics,
  • Process or enforce legal claims.

Under the Data Protection Law, we must have a legal basis to process the personal data you have provided us with. In most cases we will process your personal data because we have a contract with you like the delivery of an order or to provide you with other service you have opted in for. When given the permission by you, we will also use your personal data to send you marketing communications that we believe will be of interest to you. You can opt out of these marketing communications from us at any time.

Who will process your data?

Your personal data will be processed by Horatio London as the data controllers and may also be processed by third parties acting under our instructions.

We may also use third party services to help meet our business needs and to help to offer you the best service possible. We may share your personal data with these third parties. These third parties have been selected following a rigorous evaluation process and chosen for their security, reliability and competence. They will process your personal data only under our instructions and we will control and ensure these third parties are compliant with the Data Protection Law.

How long do we keep your data?

We will never retain your personal data for longer than is necessary to fulfil the purposes for which you provided that personal data, unless if the law permits or requires that we retain it for longer. This retention period will vary depending on the purpose the personal data is provided for. For example, the personal data collected arising from your purchase order must be retained under UK tax law for a period of seven years. Whereas, the personal data collected and used to send you our marketing communications are retained until you ask to be unsubscribed.

What are your rights regarding your personal data?

Under the Data Protection Law you have the right to:

  • Know what personal data of yours we are processing, where that personal data came from and how we are using it.
  • Ask us to update or correct the personal data we hold about you.
  • Ask us to delete or erase your personal data from our systems.
  • Limit or oppose us processing your personal data
  • Ask us to supply the personal data we hold about you in an easy readable electronic format or transfer it direct to a third party nominated by you.

You can exercise these rights at any time by emailing or writing to the Privacy Policy team at Horatio London, 255 Hainault Road, London E11 1EU. When doing so we might ask you to provide a proof of identity to ensure you are the rightful owner of the data.

If you believe that the processing of your personal data has been carried out unlawfully, you can file a complaint with the supervisory authority responsible for compliance with the rules on personal data protection in your jurisdiction. In the UK, the complaint should be presented to the Information Commissioner's Office (

This Privacy Policy may change and additions can be made from time to time. Where possible we will inform you of these changes, but please check the contents periodically. The date of issue is shown at the beginning of the notice.

Date: 1 May 2019